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      1. Is Mass-media doing enough to provide us with a real insight into African life while also reporting on events in Africa as they occur?

The mass media with good reach in Africa are doing their best and they report what they can. The media will cater to its audience. In my opinion, It’s left to African media to reach more audiences and report on events that affect Africa. Reporting is best done at the source, where the events actually happened and we can’t expect someone in the BBC studio in London to give a just report to an event happening in a remote village in Africa.

      2. “Stereotypes play an important role in helping us make sense of the world, and are not necessarily lies”….What are some of the most common representations of Africa in the media?

Africa is portrayed as being a poverty stricken continent. I have been privileged to travel to a few countries in different continents and I realised many countries share the same struggle. The love of western aid by African governments that mismanage resources is what promotes this image of Africa that we see in the western world. The representation of Africa in the media has not influenced my perception about Africa because I was born in Africa and I have met a lot of Africans, so I have an idea of how things are in Africa.

      3. Is there a pressing need to alter western portrayal of Africa?

A film maker will produce a film that’s good for the box office and will exploit whatever means is necessary. The portrayal of Africa in the western entertainment industry won’t have any effect on the life of someone living in Africa, so I don’t see any reason why that change is necessary. The internet opened up the platform for Africans to tell their own stories. I have seen stories of the struggles in people’s daily life and I have seen African entertainers show off their lavish lifestyle. The western media does not owe Africa anything. Africa must wake up and tell its own story and the world will listen!